This week’s Australian Financial Review magazine carries an extensive feature on Qantas. It is well worth a read. Much of the feature focuses on the work Qantas is doing to prepare for non-stop flights between London Heathrow and Perth.
These flights are due to go on sale in April 2017 in advance of the route’s launch in March 2018. Whilst Qantas is still keeping some details under wraps, such its new premium economy seat, it has given the AFR some insight into its preparations for the new route. Specifically, Qantas is looking at the whole “ultra long-haul” in flight experience. This includes the design and timing of in flight meals, cabin lighting and in-flight announcements.
Qantas Airways is to launch a new direct non-stop route from London Heathrow to Perth in Western Australia from March 2018.
This is the first scheduled non-stop direct link between Europe and Australia.
There have been non-stop flights between Europe and Australia in the past, but only as one-off charter flights with a significantly lighter weight.
At a distance of 14,498 kilometres and a fight time of approximately 17 hours, this will be one of the longest “ultra long haul” non-stop flights in the world. This is a time saving of 3-4 hours on one stop services.
Qantas has yet to announce the exact departure and arrival times of the flights and flights will not go on sale until April 2017. If Qantas is to use departure slots from its existing Heathrow portfolio a departure time of around either 12 midday or 10pm is likely.
International Airlines Group held its annual Capital Markets Day on Friday 15 November 2013. This is an event where a very large volume of financial and strategic material is presented to institutional investors and analysts. However, there are small items of news (more to follow) of interest to the public at large.
One concerns the London-Singapore-Sydney route. Ever since Qantas jettisoned its partnership with BA in favour of a joint-venture with Emirates there has been speculation as to whether BA would be able to continue to serve Australia directly.
Qantas published its annual results for the year ended 30 June 2013 last week. The airline posted a modest net profit of AUD$6 million after tax, which was a significant improvement over last year’s loss of AUD$206 million. This was primarily due a reduction in losses at Qantas’ International division, which prompted a significant reduction in capacity to Europe and the jettisoning of Qantas’ partnership with BA in favour of Emirates, by almost half to AUD$246 million.
Whilst the partnership between Emirates and Qantas is still very much in its infancy, it is curious that Qantas seems to have declined to give any clear revenue guidance on the partnership. In its results it gave only vague operational measures such as “2 times increase in codeshare bookings on EK network” and “3 times increase in EK bookings on Qantas Domestic network” compared to the partnership with British Airways and others. It is hard to draw any conclusions from such claims without seeing the detail behind the headlines.
Meanwhile, British Airways has remained upbeat on the performance of its last remaining Australian route, London-Singapore-Sydney.