A little over twelve months ago, we wrote of how Hasan Syed used promoted tweets to vent his frustration against British Airways after his father was separated from his luggage on a journey to Paris.
At the time, we speculated that whilst this was a novel use of the promoted tweet facility, it might not be the game changer the extensive media coverage it generated suggested.
In, perhaps, proof of the point, it has taken over a year for another promoted tweet against an airline to catch our attention.
This time it is Virgin Atlantic that is the target of a passenger’s ire.
Step forward Geoff Golberg:
— geoff golberg (@geoffgolberg) January 8, 2015