Virgin Atlantic’s has suspended its “Little Red” short-haul flights between London Heathrow and Manchester as of late March 2015. Virgin Atlantic “Little Red” will continue to fly between London Heathrow and Aberdeen and Edinburgh until Saturday 26 September 2015.
Airbus A320 aircraft in Virgin Atlantic “Little Red” livery
The winding down of Virgin Atlantic’s short-lived UK domestic operation “Little Red” has started with the London Heathrow – Manchester route now suspended, some two years after it first launched.
Virgin Atlantic’s “Little Red” operation will continue to fly from London Heathrow to Aberdeen and Edinburgh three and six times daily until Saturday 26 September 2015.
It’s also worth adding that holders of Virgin Atlantic Flying Club miles can redeem their miles for Virgin Little Red flights from 7,500 miles. Flying Club members can also earn bonus miles on Little Red flights.
What will happen to the “Little Red” Heathrow slots?
Some of the slots used by Little Red were from Virgin Atlantic’s existing slot portfolio, so some will revert back to Virgin Atlantic.
Many of the slots (at least nine) were forfeited by British Airways as a consequence of the acquisition of bmi by its parent company, International Airlines Group.
The trustee appointed to oversee the release of slots has re-advertised the slots. The deadline for applications is 2 April 2015.
If there is no bidder, the slots will revert back to British Airways.
There are no obvious candidates for the slots. However, a potential candidate would be easyJet if it felt inclined to launch flights at Heathrow to support its increased targeting of the business market.
The winding down of Virgin Atlantic’s short-lived UK domestic operation “Little Red” has started with the London Heathrow – Manchester now suspended, some two years after it first launched.
Virgin’s “Little Red” operation will continue to fly from London Heathrow to Aberdeen and Edinburgh three and six times daily until Saturday 26 September 2015.
It’s also worth adding that holders of Virgin Atlantic Flying Club miles can redeem their miles for Virgin Little Red flights from 7,500 miles. Flying Club members can also earn bonus miles on Little Red flights. There’s more on the Virgin Atlantic website.
What will happen to the “Little Red” Heathrow slots?
Some of the slots used by Little Red were from Virgin Atlantic’s existing slot portfolio, so some will revert back to Virgin Atlantic.
Many of the slots (at least nine) were forfeited by British Airways as a consequence of the acquisition of bmi by its parent company, International Airlines Group.
The trustee appointed to oversee the release of slots has re-advertised the slots. The deadline for applications is 2 April 2015.
If there is no bidder, the slots will revert back to British Airways.
There are no obvious candidates for the slots. However, a potential candidate would be easyJet if it felt inclined to launch flights at Heathrow to support its increased targeting of the business market.
Virgin Atlantic has announced the closure of “Little Red” short-haul flights from London Heathrow. Flights to Manchester will cease on Saturday 28 March 2015 and flights to Aberdeen and Edinburgh will cease on Saturday 26 September 2015.
Airbus A320 aircraft in Virgin Atlantic “Little Red” livery
After much press speculation and claims by rivals about poor load factors, Virgin Atlantic has today confirmed it is to close its “Little Red” short-haul operation from London Heathrow.
Flights between London and Manchester will cease on Saturday 28 March 2015.
Flights between London and Aberdeen and Edinburgh will cease on Saturday 26 September 2015.
After much press speculation and claims by rivals about poor load factors, Virgin Atlantic has today confirmed it is to close its “Little Red” short-haul operation from London Heathrow.
Flights between London and Manchester will cease on 28 March 2015.
Flights between London and Aberdeen and Edinburgh will cease on 26 September 2015.
The Sunday Times (of London) has reported on Sunday 7 September 2014 that Virgin Atlantic is to suspend “Little Red” short-haul flights from London Heathrow to Aberdeen, Edinburgh and Manchester.
Airbus A320 aircraft in Virgin Atlantic “Little Red” livery
The business section of today’s Sunday Times leads with a story (subscription required) that Virgin Atlantic is to close its “Little Red” domestic operation from London Heathrow to Manchester, Aberdeen and Edinburgh.
The business section of today’s Sunday Times leads with a story (subscription required) that Virgin Atlantic is to close its “Little Red” domestic operation from London Heathrow to Manchester, Aberdeen and Edinburgh.
British Airways Logo (Image Credit: British Airways)
A few years ago, British Airways earned itself the moniker “London Airways” amongst some frequent flyers.
A long struggling regional operation, latterly known as “BA Connect”, offering flights from Birmingham, Manchester, Southampton and other regional airports was sold to Flybe in late 2006.
BA’s sole remaining international flight from a non-London UK airport, Manchester to New York JFK, was cancelled a couple of years later. This left BA, excluding franchise partners, operating international flights only from London airports.
Whether this was the right move strategically depends on your point of view. There is the argument that BA is right to focus on London which is one of the largest centres of premium business traffic in the world. There is also the argument that BA failed to make the necessary moves to adapt its cost base to changing market conditions and maintain its resonance in the UK market.
Yet tonight, Sunday 1 June, the very last departure of an any airline at Edinburgh airport is a BA Airbus A320 operating as flight BA8990 direct to Ibiza.
The flight will arrive on the white island shortly after 02:30. One hour later it will return to Edinburgh as BA8991 to land in Edinburgh at 05:40. Just in time for one of the first of 25 flights BA will operate from Edinburgh to London Heathrow, Gatwick and City airports on Monday.
An easyJet Airbus A320 aircraft spends, on average, 10.9 hours a day in the air. The equivalent number for British Airways is 8.4.
The difference can in part be explained by Heathrow. Parking and slot restrictions and the need to offer business friendly timetables for “out and back in a day” business travellers mean that not all aircraft can return to Heathrow overnight.
Nonetheless the difference is significant as far as profitability is concerned. Legacy carriers have traditionally lost money on short-haul operations but have relied on more profitable long-haul operations to offset them. Rising fuel prices and intense competition from new entrants means this is no longer possible.
Some airlines, like Lufthansa, have transferred some short-haul operations to lower cost subsidiaries. In Lufthansa’s case this is Germanwings.
BA seems to be opting for a number of initiatives to improve short-haul profitability. And this is one of them. By flying from Edinburgh to Ibiza overnight the aircraft is working for six hours that would otherwise be spent idle on the ground in Edinburgh.
The one downside is of course that if the aircraft decides it doesn’t want to leave La Isla Blanca there will be a lot of disgruntled commuters in Edinburgh on Monday morning!
At the moment this is just a tentative step with two weekly return flights to Ibiza, increasing to three later in the peak of the Ibiza season. However, if this is considered a success then expect the initiative to be extended to other regional airports next summer.
A few years ago, British Airways earned itself the moniker “London Airways” amongst some frequent flyers.
A long struggling regional operation (latterly known as “BA Connect”) offering flights from Birmingham, Manchester, Southampton and other regional airports was sold to Flybe in late 2006.
BA’s sole remaining international flight from a non-London UK airport, Manchester to New York JFK, was cancelled a couple of years later. This left BA (excluding franchise partners) operating international flights only from London airports.
Whether this was the right move strategically depends on your point of view. There is the argument that BA is right to focus on London which is one of the largest centres of premium business traffic in the world. There is also the argument that BA failed to make the necessary moves to adapt its cost base to changing market conditions and maintain its resonance in the UK market.
Yet tonight (Sunday) the very last departure of an any airline at Edinburgh airport is a BA Airbus A320 operating as flight BA8990 direct to Ibiza.
The flight will arrive on the white island shortly after 2.30am. One hour later it will return to Edinburgh as BA8991 to land in Edinburgh at 05:40. Just in time for one of the first of 25 flights BA will operate from Edinburgh to London Heathrow, Gatwick and City airports on Monday.
An easyJet Airbus A320 aircraft spends, on average, 10.9 hours a day in the air. The equivalent number for British Airways is 8.4.
The difference can in part be explained by Heathrow. Parking and slot restrictions and the need to offer business friendly timetables for “out and back in a day” business travellers mean that not all aircraft can return to Heathrow overnight.
Nonetheless the difference is significant as far as profitability is concerned. Legacy carriers have traditionally lost money on short-haul operations but have relied on more profitable long-haul operations to offset them. Rising fuel prices and intense competition from new entrants means this is no longer possible.
Some airlines, like Lufthansa, have transferred some short-haul operations to lower cost subsidiaries. In Lufthansa’s case this is Germanwings.
BA seems to be opting for a number of initiatives to improve short-haul profitability. And this is one of them. By flying from Edinburgh to Ibiza overnight the aircraft is working for six hours that would otherwise be spent idle on the ground in Edinburgh.
The one downside is of course that if the aircraft decides it doesn’t want to leave La Isla Blanca there will be a lot of disgruntled commuters in Edinburgh on Monday morning!
At the moment this is just a tentative step with two weekly return flights to Ibiza, increasing to three later in the peak of the Ibiza season. However, if this is considered a success then expect the initiative to be extended to other regional airports next summer.
Flybe has this morning, 23 April 2014, announced it will set up a base at London City airport, launching new routes to Belfast, Dublin, Edinburgh, Exeter and Inverness from Monday 27 October 2014.
FlyBe has this morning, 23 April 2014, announced it will set up a base at London City airport, launching new routes to Belfast, Dublin, Edinburgh, Exeter and Inverness from Monday 27 October 2014.
