British Airways continues to battle to regain lost market share in the European short-haul market from easyJet.
The airline has today, 5 March 2014, announced a new fare enabling passengers to do “out and back in a day” trips to a number of short-haul destinations in the UK and mainland Europe on Saturdays and Sundays.
The lead-in return fares are £79 to Dublin and Geneva, £89 for Edinburgh and Rome and £99 for Vienna and Munich. These fares are available for booking now and we note that relatively short notice weekend fares for these destinations are significantly cheaper than others.
BA claim that these fares may be extended to other short-haul destinations in due course. We infer these fares are something of an experiment to help fill otherwise relatively quiet early morning and late night flights on weekends.
That said, this is a welcome innovation and certainly something we can see ourselves taking advantage of.
If the experience of “Hand Baggage Only” fares is anything to by, it should be extended across the network very quickly.
It’s been over four months since Virgin Atlantic launched its short-haul operation from London Heathrow to Aberdeen, Edinburgh and Manchester and, so far, we have only anecdotal evidence to rely on to judge the performance of these routes.
British Airways has confirmed changes to its London Heathrow short-haul timetable for the Winter 2013 season, which starts at the end of October.
The changes are relatively modest and mainly concern small increases and decreases in frequencies on certain routes.
– Agadir increases from two flights a week to three.
– Basel increases from 21 to 26 flights a week.
– Amsterdam, Athens, Hamburg and Nice also benefit from small increases of 1-2 flights a week.
– Flights to Manchester reduce from 72 to 68 a week.
– Prague also reduces by five flights from 33 to 28 flights a week.
– Aberdeen, Barcelona, Budapest, Dusseldorf, Edinburgh, Frankfurt, Paris Charles de Gualle, Rome, Stockholm and Zurich also reduce by 1-3 flights a week.
The daily flight to Larnaca also reverts back from a night-time departure to a day-time departure from London Heathrow, with the flight from Heathrow leaving at 12:05 and returning to Heathrow at 19:40.
There are also timetable changes to Rotterdam with BA’s three daily flights moved to earlier times. There are also relatively modest changes to timings for BA’s twice daily flights to Bergen and Stavanger.
Summer Seasonal Flights
BA’s weekly summer Saturday flights from London Heathrow to Ibiza and Palma de Mallorca also finish on Saturday 26 October 2013. The airline will continue to fly all year round to Ibiza and Palma de Mallorca from London City airport.