Tag: Media

See the entire contents of an Airbus A320 be recycled in Kevin McCloud’s “Supersized Salvage”, Channel 4 (UK), 9pm, Thursday 24 April

This is one, perhaps, for readers more interested in the hardware of aviation than the “softer” aspects of flying.

Tonight on Channel 4 (UK), “Grand Designs” presenter Kevin McCloud will challenge a team of three engineers to recycle the entire contents of an Airbus A320 aircraft into reusable consumer products in Kevin McCloud’s “Supersized Salvage” (also repeated just after midnight on 4 Seven).
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Virgin Atlantic’s new safety demonstration “Trip”

Over the past few years there has been something of an industry in the development of in flight safety demonstrations that seem designed just as much for sharing on social media as they are for advising passengers of aircraft safety procedures.

The leader in this field has been Air New Zealand and the latest contribution to this genre comes from Virgin Atlantic. Here is its new safety demonstration which will be featured on aircraft from 1 March of this year.

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BBC2 tells the story of the Boeing 747 “Jumbo: The Plane That Changed The World”, 9pm, Thursday 27 February

We’ve always had something of a soft spot for the Boeing 747. It’s an aircraft that, we think, is second only to Concorde in terms of presence on the tarmac.

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“Go Further To Get Closer” What airlines are fundamentally about: bringing people together

Some time ago we took a look at British Airways’ most memorable advertisements, spanning no less than four decades.

Whilst much has changed in that time, a common theme was that the most effective airline marketing focuses not on the hardware and mechanics of aviation, but what airlines are fundamentally about: bringing people together.

Last year, British Airways released a special “A Ticket To Visit Mum” video featuring a surprise reunion between a mother and son in Mumbai. And it has today, on Valentines Day, released a further video “Go Further To Get Closer”.

We would defy even the most weary hard-nosed traveller to be moved by these videos!

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British Airways launches its latest TV advertising campaign “To Fly. To Serve. Today. Tomorrow.”

Last weekend, British Airways launched its first major UK TV advertising campaign in over a year with a return to the theme of “To Fly. To Serve.”

The advertisement, created by Bartle Bogle Hegarty, follows a single customer journey from the airport to on board a Boeing 787 aircraft. The advertisement, which is certainly very slick, uses a “micro to macro” style of filming, featuring close up shots of the details of flying, panning to wide shots of the aircraft in motion.

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Singapore Airlines launches a new advertising campaign “The Lengths We Go To”

Singapore Airlines has launched a new TV advertising campaign with three new advertisements under theme of “The Lengths We Go To”.

The advertisements seek to differentiate Singapore Airlines, which is facing very strong competition on price and route network from the Middle Eastern carriers, on the basis of its culture of service and attention to detail in product design. As is consistent with previous Singapore Airlines advertising, “Singapore Girl” features prominently.

“Understanding Your Needs”

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