IAG’s LEVEL launches London Gatwick – Vienna

International Airlines Group’s low cost brand LEVEL will fly from London Gatwick to Vienna twice daily from Tuesday 17 July 2018.

London Air Travel » Vienna

LEVEL Tail Fin (Image Credit: International Airlines Group)
LEVEL Tail Fin (Image Credit: International Airlines Group)

LEVEL, the low cost brand of International Airlines Group, is making its first move into European short-haul travel, with the launch of flights to Vienna.

LEVEL will fly from London Gatwick to Vienna up to twice daily from Tuesday 17 July 2018.

The flights will be in fact be operated by a subsidiary of IAG’s Vueling, which appears to be called Anisec. Indeed, the flights are booked through the Vueling website.

This is par the course for LEVEL which only exists as a brand and uses other airlines in IAG to operate flights. Apparently the reason why the LEVEL brand name has been chosen because it works much better than Vueling in German speaking markets.

Flights will be operated with Airbus A321 aircraft with 210 economy seats. From a test booking, it appears that Vueling’s “Excellence” business class type product will not be offered. Otherwise, the customer proposition is largely the same as Vueling with charges for checked bags and catering. It is assumed that LEVEL will join BA and Vueling in the Gatwick South terminal.

The background to this is that IAG did try to purchase assets of the Austrian airline Niki in late December after its parent Air Berlin went into administration. However, following a court order that the sale process was invalid, Niki Lauder, the airline’s founder was the successful bidder.

Other destinations LEVEL will serve from Vienna include Alicante, Barcelona, Bilbao, Dubrovnik, Ibiza, Larnaca, Malaga, Milan Malpensa, Olbia, Paris Charles de Gaulle, Valencia and Venice.

BA also flies from London Gatwick to Vienna on a winter seasonal from Sunday 28 October 2019 to Friday 29 March 2019. It’s not clear yet whether BA will codeshare with LEVEL.

In terms of the prospects of success in the UK, in spite of the fact IAG has been in existence for seven years, BA’s sister airlines have always had something of a scatter-gun approach to the UK market.

Vueling serves Barcelona and a smattering of other destinations in Spain and mainland Europe from Gatwick, Heathrow and many other UK airports, but without a coherent marketing message and little brand presence. Iberia has also had limited success in London. It has launched and suspended a number of routes from Heathrow such as Asturias, Gran Canaria, Palma and Tenerife. It remains to be seen how successful LEVEL will be in the UK market.

London Gatwick – Vienna

Flight VY4051 Depart London Gatwick 12:55 – Arrive Vienna 16:55
Flight VY4053 Depart London Gatwick 18:20 – Arrive Vienna 21:40

Flight VY4050 Depart Vienna 10:50 – Arrive London Gatwick 12:10
Flight VY4052 Depart Vienna 16:20 – Arrive London Gatwick 17:35

BA launches London Gatwick – Vienna from September 2015

London Air Travel » Vienna

London Gatwick Airfield (Image Credit: London Gatwick Airport)
London Gatwick Airfield (Image Credit: London Gatwick Airport)

British Airways is to launch a new route from London Gatwick to Vienna from 17 September 2015.

BA will fly from London Gatwick to Vienna daily, except Saturdays. The service will reduce to four weekly from the start of the winter timetable from late October 2015.

Flight BA2560 Depart London Gatwick 16:00 – Arrive Vienna 19:10
Flight BA2561 Depart Vienna 20:00 – Arrive London Gatwick 22:30
Continue reading “BA launches London Gatwick – Vienna from September 2015”

BA launches “day tripper” weekend tickets from London Heathrow

London Air Travel » Vienna

BA Airbus A319 aircraft at London Heathrow (Image Credit: British Airways)
BA Airbus A319 aircraft at London Heathrow (Image Credit: British Airways)

British Airways continues to battle to regain lost market share in the European short-haul market from easyJet.

The airline has today, 5 March 2014, announced a new fare enabling passengers to do “out and back in a day” trips to a number of short-haul destinations in the UK and mainland Europe on Saturdays and Sundays.

The lead-in return fares are £79 to Dublin and Geneva, £89 for Edinburgh and Rome and £99 for Vienna and Munich. These fares are available for booking now and we note that relatively short notice weekend fares for these destinations are significantly cheaper than others.

BA claim that these fares may be extended to other short-haul destinations in due course. We infer these fares are something of an experiment to help fill otherwise relatively quiet early morning and late night flights on weekends.

That said, this is a welcome innovation and certainly something we can see ourselves taking advantage of.

If the experience of “Hand Baggage Only” fares is anything to by, it should be extended across the network very quickly.

Flights are on sale now at ba.com